A visual style with a little more bite
This is a project inspired by a love of storytelling. Founder of @wethefoodsnobs Chris Fynes and his business partner Ed Lyons approached us to reimagine their brand mark as well as finding a way to present their beautiful work that would appeal to their luxury clients and those in the premium food and travel industry.
@wethefoodsnobsagency are storytellers for the food and travel industry, who bring the brands they work with to life through compelling stories, rich imagery and video content as well as bespoke social media strategy. They were however lacking a recognisable brand of their own befitting the quality of the work they produce. We were asked to craft a bespoke brand mark that would answer this brief and also to design a visual style that would help them present their work in the best possible way.
What we created is an identity made up of a illustrated fork and an ‘S’ to give a visual shorthand for @wethefoodsnobs that feels like a modern day crest. Alongside this we provided them with a crafted logotype to ensure their full name had the same bespoke treatment.
What followed was a visual style for presentations and stationary to ensure that every touchpoint with existing and potential new clients gets across the quality of their work and attention to detail.
Images – @wethefoodsnobs
