MORE THAN JUST PRETTY PICTURES
Our Summer campaign was a burst of vibrant energy, shot against the stunning beaches of Sri Lanka. We wanted to go beyond showcasing fashionable summer outfits; we wanted to create visuals with depth that ignite curiosity and tell a story. Inspired by modern art and fashion photography, we crafted model interactions that invite viewers to dive into a world of intrigue and excitement.
With the headline ‘Summer Out Loud’, our campaign perfectly encapsulates the dynamic colour palette and imagery. It’s an invitation to embrace the vibrancy and joy of summer in every frame. Each photograph tells a unique story, inviting viewers to immerse themselves in the moment and experience the exhilaration of the season.
In addition to the main campaign, we also designed and art directed a separate series specifically dedicated to the aspirational fashion category of ‘Surf.’ This spin-off campaign combines fashion and adventure, capturing the thrill and allure of surf culture. With dynamic imagery featuring surf-inspired outfits against crashing waves and surfboards, we aim to inspire the audience to embrace the freedom and excitement of riding the waves.
Client – VIA Outlets
Creative Director – Lee Oliver-Morley
Creative Agency – Soo Yeah Studio
Photographer – Ezra Patchett
Cinematographer – Tom Duncan
Styling – Mathieu Francois
Female Model – Sophie Rask
Male Model – Raphael Balzer
Hair – Stephen Low
Makeup – Anita Keeling
Production – CoolGrayCreative
