Collaborating with VIA Outlets, our task was to craft a continuous ‘red thread’ that seamlessly wove through all seasons, infusing each with its unique, vibrant energy. This year-long campaign revolves around the pulsating rhythm of city life, inviting you to immerse yourself in the joy of urban environments where fashion intertwines with fun against the captivating backdrop of iconic architecture and urban dynamism.
Celebrating the diversity of seasons, from the lively embrace of autumn to the blossoming energy of spring, the sun-soaked vibes of summer, and the festive cosy warmth of Christmas, each chapter unveils a distinctive yet interconnected theme.
Our design palette extends beyond fashion, integrating architectural lines and the unique personalities of each city to enhance thematic resonance. ‘Urban Behaviours’ transforms every season into a distinct celebration of city life, fashion, and the pure joy of living in the moment.