Soo Yeah

THE TASK

Building on our existing longstanding relationship with VIA Outlets we embarked on another project together. Collaborating to create an engaging and aspirational cross-channel marketing campaign for the Spring season. With a history of successful projects, we aimed to provide a complete shopping experience for VIA Outlets growing customer base.

CAPTURING WARMTH AND RADIANCE

Our Spring campaign captures the essence of the season with a light and airy aesthetic. We curated a colour palette of soft pastels inspired by blooming flowers, infusing the visuals with an ethereal beauty. By combining soft lighting with these gentle hues, we achieved a warm and radiant atmosphere that embodies the uplifting energy of spring. The modern design of the Greek house we chose as our backdrop adds sophistication to the clean and fresh aesthetic we aimed for. Our campaign strikes a balance between commercial appeal and aspirational elegance, inviting the audience to embrace spring with a sense of refined simplicity.

Client – VIA Outlets
Creative Director – Lee Oliver-Morley
Creative Agency – Soo Yeah Studio
Photographer – Ciaran Spencer
Styling – Anna Maria Vasileiadou
Female Model – Sophie Rask
Male Model – Raphael Balzer
Hair – Stephen Low
Makeup – Janeen Witherspoon
Production – CoolGrayCreative

SAY HELLO

Soo yeah, if you like what you see, we’re here to offer you a helping hand. If you’re interested in collaborating on a project don’t hesitate to get in touch, we’d love to chat!

Embracing the essence of the season with a light and airy aesthetic, and striking a balance between commercial appeal and aspirational elegance. With a focus on sophisticated simplicity, this campaign captures the spirit of spring.

Campaign Design - Art Direction - Fashion Marketing - Video

CAPTURING WARMTH AND RADIANCE

Soo yeah, if you like what you see, we’re here to offer you a helping hand. If you’re interested in collaborating on a project don’t hesitate to get in touch, we’d love to chat!