A LONG STANDING PARTNERSHIP
VIA Outlets first approached Soo Yeah Studio looking for a fresh and youthful approach to creative fashion marketing.
They needed a revamp of both creative fashion direction and fashion marketing to expand their customer base and reach a younger audience and drive footfall.
Over the past five years we have worked hand in hand with the VIA Outlets internal team, as well as external partners to develop campaigns for each season, creating a conceptual narrative and visual style to tell a story and inspire shoppers. In that time we have executed over 35 customer facing campaigns.
Alongside this we have worked on an extensive list of creative and marketing briefs across VIA Outlets’ 11 shopping centres throughout Europe, building relationships and an understanding of each centre and their specific needs.
VIA Outlets’ sales increased by over 110% in our first year of working with them, and they continuously beat their sales targets with a record breaking year coming in 2022.
UPDATING THE BRAND