Soo Yeah

A LONG STANDING PARTNERSHIP

Standing out from the crowd in the retail outlet sector is not easy to achieve. Through our partnership with VIA Outlets we have taken a different creative approach to their competitors as part of their wider 3R strategy. Contributing towards year on year growth, building to be the fastest growing outlet operator in Europe.

Redefining what the future has in store for VIA Outlets

VIA Outlets first approached Soo Yeah Studio looking for a fresh and youthful approach to creative fashion marketing.
They needed a revamp of both creative fashion direction and fashion marketing to expand their customer base and reach a younger audience and drive footfall.

Over the past five years we have worked hand in hand with the VIA Outlets internal team, as well as external partners to develop campaigns for each season, creating a conceptual narrative and visual style to tell a story and inspire shoppers. In that time we have executed over 35 customer facing campaigns.

Alongside this we have worked on an extensive list of creative and marketing briefs across VIA Outlets’ 11 shopping centres throughout Europe, building relationships and an understanding of each centre and their specific needs.

VIA Outlets’ sales increased by over 110% in our first year of working with them, continuously beating their sales targets with an impressive all time record breaking year in 2022, that was bettered again in 2023.

MARKETING CAMPAIGNS

Seasonal campaigns play a crucial role within the broader marketing strategy. These campaigns extend into every aspect of the centres, from visual merchandising to guest competitions, creating a cohesive and engaging environment. By integrating these elements, we ensure a consistent and memorable experience for visitors, solidifying VIA Outlets’ reputation as a leading outlet operator.

SAY HELLO

Soo yeah, if you like what you see, we’re here to offer you a helping hand. If you’re interested in collaborating on a project don’t hesitate to get in touch, we’d love to chat!

Making fashion outlet shopping aspirational and exciting. Partnering with VIA Outlets, Europe’s fastest growing outlet shopping brand to deliver all of their creative output from seasonal campaigns to brand activations and much more.

Campaign Design - Art Direction - Fashion Marketing - Video - Brand Activations - Visual Merchandising

Redefining what the future has in store for VIA Outlets

Great campaigns can take you places... and sometimes they do. Delivering seasonal campaigns that tell a story and make outlet shopping aspirational and exciting.

Campaign Design - Art Direction - Fashion Marketing - Video

Building an identity for the only club that matters. Helping VIA Outlets to market their loyalty program and build guest engagement.

Fashion Club - Loyalty Program

Putting a first edition into print. Helping VIA Outlets celebrate their ten-year anniversary, we created the very first yearly overview annual magazine.

EDITION MAGAZINE - YEARLY OVERVIEW

Bringing to life VIA Outlets Beyond Sustainable vision with initiatives that can be recognised by both shoppers and employees. Helping them to 'Go Beyond' with campaigns that highlight their sustainable pledge.

GO BEYOND CAMPAIGN - BEYOND SUSTAINABLE - SUSTAINABILITY PROGRAM

Putting a spotlight on a variety of causes and events, from Pride and International Women's day to Valentine's Day and Chinese New Year.

CELEBRATION DAYS - AWARENESS DAYS - INCLUSIVE ACTIVATIONS

"We wanted to work with a young, dynamic creative agency. Soo Yeah Studio understands what’s happening globally from a brand perspective."

LEE OLIVER-MORLEY - CREATIVE DIRECTOR, VIA OUTLETS

Soo yeah, if you like what you see, we’re here to offer you a helping hand. If you’re interested in collaborating on a project don’t hesitate to get in touch, we’d love to chat!