Unleashing Power and Style
In 2022, as part of our ongoing collaboration with Via Outlets, we created and executed this fitness campaign, capturing the essence of movement and dynamism. Set in a warehouse loft, our goal was to celebrate and champion hard work, dedication, and grit. The centrepiece of the campaign was a powerful video showcasing models’ athleticism and determination, accompanied by bold, animated typography to enhance the sense of movement. The colour palette was thoughtfully curated to match the warehouse vibe and gradient backgrounds used in the campaign’s marketing materials, reflecting the raw energy of the location. With the strapline ‘Keep on Moving’, the campaign encouraged viewers to push beyond their limits and pursue their dreams with unwavering determination. The combination of the warehouse loft backdrop, the energetic campaign video, the curated colour palette, and the animated typography resulted in a captivating campaign that left a lasting impression. It inspired viewers to embrace their unique journeys while embodying the spirit of relentless progress and dynamism.
Client – VIA Outlets
Creative Director – Lee Oliver-Morley
Creative Agency – Soo Yeah Studio
Photographer – Dan Hack
Cinematographer – Mark Groen
Video Post Production – Soo Yeah Studio
Styling – Anna Maria Vasileiadou / Josh Hargreaves
Female Model – Tako Natsvlishvili
Male Model – Brandon Lewis
Hair – Stephen Low
Makeup – Attracta Courtney
Production – CoolGrayCreative
