Fall in Love with Fashion

VIA outlets create unexpected shopping experiences and seek to bring together a mix of international and local luxury brands in one exceptional destination. For their Autumn 2021 campaign, Soo Yeah was tasked to create a concept highlighting luxury fall wear in a unique, eye-catching way.

As a first step, we sent proposals to VIA-affiliated brands, who provided a curation of pieces to be featured. As with every VIA campaign we conceptualise, Autumn had a strong overarching narrative. Every aspect– from colour scheme to backdrop, season and palette – was thoughtfully considered in order to come together cohesively. The inspiration draws from movement and dynamism, while maintaining softness and sophistication.

A windswept surfing beach in Cascais, Portugal offered a dreamy setting for rich, earth-toned pieces and classic denim. Natural elements of tall grass, wind and water were mimicked across all touch points of the campaign and even implemented into window displays. We used bold, solid colours in the graphic treatments and marketing collateral, which offered a refreshing contrast against the beach’s muted, neutral landscape.

Client – VIA Outlets
Creative Director – Lee Oliver-Morley
Creative Agency – Soo Yeah Studio
Photographer – Ezra Patchett
Cinematography – Jota Lucas
Video Post Production – Soo Yeah Studio
Styling – Anna Maria Vasileiadou / Oscar Reis
Female Model – Anna Lund
Male Model – Ignacio Ondategui
Hair – Stephen Low
Makeup – Barbara Urra
Production – CoolGrayCreative

SAY HELLO