Protein Haus is a fitness-oriented food and beverage company with a passion for creating healthy, flavourful options for health-conscious consumers. We partnered with the company to help develop a brand that would stand out in the crowded health food market and appeal to a broad range of fitness enthusiasts.

Our approach was to create a visual identity and brand voice that conveyed the energy of Protein Haus founder Carli Wheatley, while also emphasising the offerings nutritional benefits. We developed a bold colour palette and typography that would capture the attention of consumers and make the brand easily recognisable, both on social media and on the street.

To help convey Carli’s unique personality, we worked with her to develop a distinct tone of voice that would be used across all marketing materials. This included developing brand messaging that doesn’t take itself too seriously and allows for a playful tongue in cheek approach.

We also worked closely with the Protein Haus team to develop a range of marketing materials, including in-store signage, packaging, social media posts and digital graphics. Through our collaboration, we were able to create a brand that perfectly captured the spirit and vision of the company, and that grew to £2m turnover in its first year.