BLAST OFF TO A COLOURFUL FASHION ADVENTURE
Embarking on yet another groundbreaking campaign, VIA Outlets aims to redefine shopping experiences by curating a mix of international and local luxury brands under one extraordinary destination. For their Spring 2020 campaign, we were tasked with creating a concept that would showcase the essence of spring and athleisure wear in a bold and creative way.
Drawing inspiration from movement and dynamism, we maintained a balance between style and sophistication. The incredible and unusual landscapes of Lanzarote, with its other-worldly terrain, offered a truly unique and visually striking backdrop for our vision. From the black sandy beaches to the Mars-like mountains and valleys, every aspect of the location was meticulously chosen to enhance our rich, monochromatic colour palette.
In our graphic treatments and marketing collateral, we boldly employed solid colours that created a captivating contrast, ensuring the campaign stood out in the most extraordinary way.
Client – VIA Outlets
Creative Director – Lee Oliver-Morley
Creative Agency – Soo Yeah Studio
Photographer – Ezra Patchett
Cinematography – Northport Studio
Video Post Production – Soo Yeah Studio
Styling – Mathieu Francois
Female Model – Maritza Veer
Male Model – Raphael Balzer
Hair – Stephen Low
Makeup – Ana Cruzalegui
Production – CoolGrayCreative
