Designing with truth and accuracy. Soo Yeah Studio verified.
Scout Impact approached us to providing a clear brand direction and articulating deep purpose for the new arm of their think tank, Impact Instrmnts. Their technologies, which include state-of-the-art verification systems, are integrated into equipment to provide data and ultimately improve supply chains, reduce costs, and protect the environment.
Soo Yeah Studio approached the task of creating the brand in a unique way for this project, we started by creating a set of number based rules which we then applied to build a structure for the design. This meant the brand identity had a mathematic driven approach which encapsulates the data systems that make up Impact Instrmnts.
From there we built a full brand guidelines on how to apply the identity rules, website design and animations that visually represent the verification process.
