For the launch of Good One, a new brand of hard seltzer brewed and packaged in East London, we teamed up with the brewers and founders to create a fun and unique brand that would stand out in a crowded market. Our goal was to develop a brand that reflected the distinct humor and personality of the founders, while also evoking a vintage feel that matched the product’s name.
To achieve this, we worked closely with the founders to develop a witty, laid-back tone of voice and vibe that would be used across all brand mediums. We also created a distinctive color palette and art direction that would give the brand a retro, 70s-inspired feel. The result was a brand that felt both playful and sophisticated, and that immediately stood out on store shelves and in marketing materials.
Overall, our approach to developing the Good One brand was to focus on creating a unique and memorable personality that would resonate with consumers and set the product apart from competitors. We worked closely with the founders to develop every aspect of the brand, from the name and tone of voice to the packaging and art direction, and the result was a brand that truly embodied the spirit and vision of the product.
Images – Good One Hard Soda