THE TASK

In a Covid-19 landscape Soo Yeah Studio was asked to create a Fitness Campaign. What followed is a dynamic and invigorating fitness campaign designed to empower individuals on their wellness journey. Inspired by the essence of spring, a season synonymous with growth and renewal, our campaign centers on the idea of personal progress and self-motivation.

Unleash Your Inner Champion

For this fitness campaign we made it our mission to capture the essence of power and vitality in every frame. With our lenses aimed at the glistening shores and perfect blue skies, we carefully selected models with striking features who exuded confidence that epitomised the campaign’s powerful theme.

To bring our vision to life, we embraced an intimate, up close and personal photography style that draws viewers into the heart of the action. The dynamic poses of the models, bathed in the radiant glow of natural, bright lighting and against the backdrop of clear, expansive skies, radiated an irresistible energy and spirit.

This fitness campaign is more than just imagery—it’s a call to action, an invitation to embrace a life of power, passion, and purpose.

Client – VIA Outlets
Creative Director – Lee Oliver-Morley
Creative Agency – Soo Yeah Studio
Photographer – Ciaran Spencer
Styling – Anna Maria Vasileiadou
Female Model – Sophie Rask
Male Model – Raphael Balzer
Hair – Stephen Low
Makeup – Janeen Witherspoon
Production – CoolGrayCreative

SAY HELLO