VIA is Europe’s leading group of retail outlet centres that seeks to redeﬁne the outlet experience and world class shopping destinations locally. Our scope of work for their Christmas 2019 campaign encompassed concept creation, art direction, photography, video and editing – all to position VIA as the fashion-forward, luxury yet accessible concept it is.
Shot in a London studio, the campaign was carefully considered to embody a cheeky dollhouse-inspired mood. We wanted to steer away from a typical holiday colour scheme and instead opted for bold jewel tones – think punchy red and fuchsia, rich emerald green and deep indigo blue.
The client wanted to highlight gift items such as shoes and bags, so we took a clean and minimal approach to the backdrops and props – allowing pieces to be showcased with maximum impact. Textured fabrics such as soft velvet and cool silks were incorporated to give it a luxury yet whimsical feel.
Client – VIA Outlets
Creative Director – Lee Oliver-Morley
Creative Agency – Soo Yeah Studio
Photographer – Ciaran Spencer
Cinematographer – Ciaran Spencer
Video Post Production – Soo Yeah Studio
Styling – Mathieu Francois
Female Model – Sibui Nazarenko
Hair – Stephen Low
Makeup – Ana Cruzalegui
Production – CoolGrayCreative