This is a project inspired by a love of community and hosting. Founder Mariell A. Lind Hansen approached us alongside Interior Design Studio Duelle to reimagine the branding and wayfinding for Benk&Bo.
Benk&Bo is a three floor space situated in a Brutalist estate in the City of London. It seeks to bring an accessible, creative and community orientated dimension to London living. Encompassing a range of different projects from food to furniture, book clubs to talks, Benk&Bo encourages the building of tangible community, skills and connections in a world where life is increasingly played out online.
We approached the branding with the intention of capturing the essence of Benk&Bo: authentic, dynamic and friendly. We also sought to create a brand identity that paid homage to the distinctive Brutalist architecture while embracing the timeless aesthetic of mid-century design.
To harmonize with the mid-century architecture and style of the interior design, we carefully curated a colour palette and typography. The colour palette was inspired by the muted tones commonly associated with mid-century design, including warm earthy hues, soft neutrals, and deep rich accents. These colours were chosen to evoke a sense of warmth, nostalgia, and timelessness, inviting visitors to experience a welcoming and familiar atmosphere.
The result is a striking, unique and cohesive brand that embodies the accessible, creative, and community-driven spirit of Benk&Bo, enriching the experience for all who enter its doors.
All photography – Mariell Lind Hansen