Soo Yeah

Bringing people together with great design and even livelier debate.

We partnered with Articles Club to give their enthusiastic online community a fitting identity. Through the design, we were able to push the boundaries of what is expected of a traditional book club and create a distinct direction, playful and ever evolving, to engage the creative thinkers of the Articles Club collective.

Influenced by authors such as Sally Rooney and Zadie Smith the brand has extended itself across a popular instagram account and helped to bring club events around London to life. Keeping the brand evolving is a key part of it’s framework. Art-directed imagery is a fundamental part of this, reinventing itself and its style with each photoshoot as the discussion and topics do with each club event.

The result is a brand that creates an eclectic, optimistic and vibrant visual world, that moves its community to create, inspire and discuss.

Photography – Ciaran Spencer
Art Direction – Soo Yeah Studio

Creating a visual identity to support a growing online community. Articles Club is about the power of reading in community and thoughtful discussion. An Articles Club, not a book club. Because, honestly, who ever finishes the book on time?

Brand Identity - Social Media

Bringing people together with great design and even livelier debate.

"We are impressed with their approach to branding, which is taking inspiration from great writers such as Zadie Smith. It’s good to know that they actually base their design on something that is true to our brand."

Crystal Cansdale – Co-Founder

Soo yeah, if you like what you see, we’re here to offer you a helping hand. If you’re interested in collaborating on a project don’t hesitate to get in touch, we’d love to chat!