Made by amigos, for amigos
Founded by two best friends, Amigos is a fun and personable fast-food franchise with locations across London. They pride themselves on offering high-quality burgers, milkshakes and other items using fresh, natural ingredients while providing a great customer experience.
In 2022, Amigos approached Soo Yeah to do a full brand refresh, including a new logo, food photography and styling, menu, website and packaging. We are currently rolling out the new design of their restaurants. As Amigos is a franchise model, we wanted to tighten their brand to make it polished, grown up and commercial – attracting new customers and potential franchisees alike.
We wanted it to feel established and maintain consistency throughout each new location. The brand is approachable and friendly – the tagline, ‘For Amigos By Amigos’ is used throughout their collateral. The environment is meant to be accessible, with after school incentives and messaging that is centered around community. Since opening – they have expanded to 20 locations and earned a cult loyal following, coining themselves ‘West London’s Favourite.’
As a result of working with Soo Yeah, takeaway sales have increased significantly and their social media presence has grown to 30,000 followers. This project is close to our heart, with founder Owen MacCoughlan having worked on their original branding leading up to the rollout of their first location.
Photography – Daniel Gurton
Food Styling – Lola Faura
